With a legacy of director roles working with a wide range of leaders, brands, and agencies, I help businesses find and define their unique code and translate it into an understandable, engaging narrative.
I could name-drop the different processes, workflows, and methodologies I use to get my clients where they want to go in an attempt to impress you. But both you and I know that doesn’t say much about me.
Here is what you should know:
You don’t get only what I know or the output in brand strategy & narrative guidelines (which are invaluable for any good brand work).
You also get my leadership skills, intuition, passion, compassion, discernment, and obsession with clarity.
This is what makes the work, work.
In short, it’s a sweet 2-for-1 deal, with my brain and my heart included.
Some bullets of me
I regard technical jargon and high-flying lingo as a great hiding place for people who don’t trust what they know. Therefore, I speak with genuineness and discernment.
A brand strategy document without the narrative that brings it to life, and the language to carry it out is as valuable as a a kite without a string,
I’ve resigned from working with clients who aren’t aligned with my values as I understand and embrace the power of alignment. Anything that is not a fuck yes will lead to mediocre results. I don’t do mediocre, and neither should you.
A key determinator of our collaborative success is compatibility in willingness. Because I will (lovingly) push you for real change, but it only works if you want me to.
My methods are informed by specialist training, ongoing research, and, most importantly, my invaluable lessons acquired from personal and professional experiences.
With one foot in Sweden and the other in the UK, I take jobs internationally.
Cut the corner office,
cut the cost
For over half a decade, I’ve had the honor of working side by side with some of the best creative directors and agency leaders of today.
Forever grateful for the experience accumulated from learning from these legends, I step out of the confines of the agency walls to deliver the best of what I have learned, refine what could be better, and add what I was missing.
Because of my neat business setup, I don’t have excessive margins to fill out my quotes. I value my knowledge and craft highly, but by maintaining the practical aspects with a humble setup, I manage to create smarter arrangements for both my clients and myself.
Curiosity is my bow,
words are my arrow
I have always been curious about how things work. More specifically, curious about how things work where there is uncertainty – the messy middle, the ambiguous in-between, the confusing state that bridges from what is to what wants to become.
This undying curiosity comes from an innate desire to understand. It has led me to cultivate a fearlessness of asking questions and putting words to my findings, as I transform the complex into clarity.
Today, I have the privilege of making a living out of this curiosity. Through my thinking, writing and speaking, I help people gain clarity and confidence to navigate the transformation from what is to what’s becoming.
